Services

Subscription service as an external press-office

Consulting in the area of information policy to light in the integration with mass media.
Regular communication with journalists, information gathering on forthcoming publications, subjects and reviews of mass media, initiation of journalists’ requests.
Rapid response to journalists’ requests, organization of comments, interview, preparing of information materials together with companies’ representatives (speakers).
Generation of press events together with company.
Preparation of press releases and their distribution via mass-medias’ database, control over receiving and gathering information on publications.
Accompany first person, top-managers of the company during the interviews including the ones providing on TV.
Monitoring of publications produced which are initiated by the agency.

Organization of press-events and their PR-maintenance

Developing of concepts and plans of events.
Choosing of the platform, rental issues agreement.
Recommendations on speakers' reports (focus on information that is interesting for mass-medias).
Searching information partners of events, information sponsorship packages’ agreement.
Mass-media invitation, accreditation, work with them during and after the event.
Press-pack forming.
Providing the presence of necessary amount of journalists during the event (according the agreement between agency and company).
Preparing and distribution of press release announced as well as press release after event.
Work with journalists during event.
Organization of mass-medias’ questioning to speakers/company’s stand while participating in external event (exhibition, forum etc).
Post-communication with journalists and company’s speakers.
Organization of buffet menu.
Organization of photo- and videography.
Clipping of released materials and report after event.

Analysis of company’s information presence/monitoring of mass media and social platforms

Analysis of company’s information presence in mass media and social platforms.
Analysis of competitive environment.
Regular monitoring of mass media and social platforms. Reporting periodicity: everyday/every week/ every month at time agreed.
Company’s reputation audit in information environment.

Digital marketing

Analysis of present situation, monitoring, evaluation of competitive environment.
Developing of communication plan and its promotion in the Internet.
Tasking and selecting means for digital-strategy realization.
Developing of main themes, preparing context for digital-promotion.
Searching and involving new target users.

Anti-crisis PR

Analysis of current situation.
Monitoring and evaluating of competitive environment.
Elaboration of response means.
Developing and realization of strategy with different scenarios and evaluations of potential risks, choosing passive and active action plan.
Regular monitoring of current situation, correcting action plan (if it is necessary).
Developing plan for further company’s promotion.